Google and Instagram creative director creates words that don't need to be read
Ji Lee is a graphic designer from South Korea who has a successful career as a creative director for giants such as Google, Facebook and Instagram. But he became known to the general public thanks to his incredibly cool project called "Word is an image" (Word as image). In short, Lee draws words that do not need to be read, since their very image contains signs and symbols meaning this word. However, if you still do not understand what is at stake and how this is possible, it is better to just look at these stylish and talented works.